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Celebrate Your Style
Sanskar Setu: The Bridge Between Tradition and Tomorrow
A bridge that connects you directly with the artisans.
A bridge that ensures their authentic handwoven products reach your home with dignity and recognition.
A bridge that carries forward the legacy of Indian fashion into every family.
When you drape a piece from Sanskar Setu, you don’t just experience a product — you carry the story of artisans, the rhythm of their loom, and the essence of India’s cultural heritage.
Trailblazers of Indian Fashion
The Story of Two Founders
How a Gen-Z and Millennial Duo Are Shaping the Future of Women’s Style?
In the ever-evolving world of Indian fashion, a new company has emerged—Sanskar Setu—capturing the hearts of women across the nation with its fresh take on female dresses, perfumes, bags, and jewellery.
At the helm of this vibrant brand are two visionary founders - one a spirited Gen-Z creative, the other a dynamic millennial entrepreneur.
Together, they represent the perfect blend of youthful innovation and seasoned business wisdom, redefining what it means to dress and accessorise the modern Indian woman.
The Minds Weaving the Vision
The Founders: A Dynamic Duo
The Gen-Z Visionary
Eshanya Kamra
Born in 2008, Eshanya Kamra represents the bold, digitally native Gen-Z generation. Growing up amidst global trends and social media evolution, she found her passion for fashion through online communities and influencer culture. With a keen eye for contemporary aesthetics and a deep understanding of what appeals to young Indian women, Eshanya leads the creative direction at Sanskar Setu. Her designs are playful yet meaningful — from experimental dresses that express individuality to limited-edition perfumes that capture the spirit of a new era. Eshanya ensures that every collection reflects the values of her generation: individuality, inclusivity, and self-expression.
The Millennial Entrepreneur
Shweta Jaiswal
Born in 1990, Shweta Jaiswal embodies the entrepreneurial and grounded millennial spirit. With a strong background in business management and over a decade of experience in the Indian retail sector, she brings strategic insight and operational excellence to Sanskar Setu. Shweta’s passion lies in reviving Indian craftsmanship while ensuring sustainability and ethical sourcing.
She oversees the brand’s bags and jewellery lines, ensuring every product is both stylish and rooted in Indian heritage.
Her leadership fosters collaboration, innovation, and respect for the artisans — the very heart of Sanskar Setu.
Two Generations, One Vision
Bridging Generations, Inspiring Change
The synergy between Gen-Z creativity and millennial strategy is Sanskar Setu’s biggest strength.
Eshanya’s digital fluency complements Shweta’s business acumen, helping the brand thrive both online and offline.
Their presence is amplified through social media campaigns, influencer collaborations, and pop-up events across India, making Sanskar Setu a beloved name among college students, professionals, and homemakers alike.
By embracing diversity, sustainability, and innovation, they’ve set a new benchmark for Indian fashion brands — proving that when generations unite with purpose, they can redefine industries and inspire change.
Conclusion
The journey of Eshanya Kamra and Shweta Jaiswal is more than a business story — it’s a movement that bridges artisans and admirers, tradition and innovation, heritage and modernity. Their creativity, compassion, and commitment continue to shape the landscape of Indian women’s fashion — one saree, one dress, one perfume, one piece of jewellery at a time.
Eshanya’s digital fluency complements Shweta’s business acumen, helping the brand thrive both online and offline.
Their presence is amplified through social media campaigns, influencer collaborations, and pop-up events across India, making Sanskar Setu a beloved name among college students, professionals, and homemakers alike.
By embracing diversity, sustainability, and innovation, they’ve set a new benchmark for Indian fashion brands — proving that when generations unite with purpose, they can redefine industries and inspire change.
Conclusion
The journey of Eshanya Kamra and Shweta Jaiswal is more than a business story — it’s a movement that bridges artisans and admirers, tradition and innovation, heritage and modernity. Their creativity, compassion, and commitment continue to shape the landscape of Indian women’s fashion — one saree, one dress, one perfume, one piece of jewellery at a time.
Happy Customers
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